Expanding global PR in cooperation with international in-flight media following the first ATWS in Asia
The Hokkaido Tourism Organization has announced the launch of a new global PR campaign utilizing international in-flight media. Certified AT guides and local attractions will be used to promote Hokkaido and stimulate interest among passengers on board. A promotional video featuring guides, the core of the operation, has been uploaded to YouTube.
URL: https://youtu.be/FTsFRG3Cj6k
Video outline: Introducing the guides, the “ultimate added value”
When it comes to adventure travel, a guide who deeply understands the local history and can provide safe and interesting navigation is critical to achieving high satisfaction.
- Introducing Hokkaido’s AT-certified guides
These guides have to clear strict requirements for certification, but can provide expert knowledge and hospitality that can’t be found anywhere else. - Appealing through in-flight media
Just before international travelers arrive in Japan, they will be directly exposed to the beauty of Hokkaido through in-flight entertainment and other means. - Visualizing unknown cultural heritage
The video promotes Hokkaido’s unique cultural heritage, including its rich nature and Ainu culture, which cannot be found without the help of a guide.
- About the YouTube video
The video depicts certified guides in action and condenses the stories they tell about Hokkaido’s beauty. Visitors can experience more than just a tour, as they are also introduced to “an adventure that stimulates all five senses.”