Where your release actually goes
We distribute worldwide. In 18 countries we commit to a minimum level of coverage and refund you if we miss it.
Here is exactly how a release travels once it leaves our desk.
Five ways your release travels
1. Direct delivery to media partners
We hold media partnership agreements with outlets in the markets we serve. Your release goes to those partners directly, in the local language, rather than into a general inbox.
2. Published on APOC Wire
Your release is published on our own newsroom with a permanent URL. This matters more than it sounds: unlike an email pitch that disappears, a published release stays indexed, stays citable, and keeps working months after distribution.
3. News aggregators and syndication
Published releases are picked up by news aggregators and syndication platforms, which carry them to readers who never visit our site.
4. RSS and news feeds
Every release is available through structured feeds — by country, by industry, and by company. Newsrooms, monitoring services, and automated systems ingest these feeds directly.
5. External wire services
Where it extends reach in a given market, we also distribute through external wire services alongside our own network. You pay one price; we decide which routes give your release the best chance in that country.
What kinds of outlets pick up your release
Coverage varies by market and by story. Across our network, releases are picked up by:
- Major news outlets — national and international publications with large general audiences
- Business and trade media — outlets covering a specific industry or business community
- Regional news sites — publications serving a city, state, or region
- News aggregators and portals — high-traffic sites that carry syndicated news
- Specialist and niche publications — smaller sites focused on a single topic or community
Your media pickup report names every outlet individually, with the live URL, the outlet’s category, and its estimated monthly traffic — so you can judge the quality of the coverage yourself rather than taking a headline number on trust.
Coverage by country
Coverage Commitment countries
In these 18 countries we commit to a minimum of 10 media pickups per release. If we miss it, we refund that country’s fee in full.
Every release, translated by a person
A release in English does not work in Bangkok, Seoul, or São Paulo. We translate each release into the language of the market you are targeting, and a native speaker of that language does the work.
We work with several dozen translators covering languages worldwide. They handle the things machine translation gets wrong: company names, job titles, product names, units, dates, and the difference between how a Japanese press release opens and how a local one does.
We also adjust keywords for how people search in that market, so your release works as a search asset and not only as an announcement.
Built to be found — by search engines and by AI
Every release published on APOC Wire is structured for machines as well as readers: NewsArticle structured data, news sitemaps, and clean RSS feeds.
That matters more each year. Search engines index your release, and AI answer engines read it when someone asks about your company, your product, or your market. A release that exists as a permanent, structured, indexed page keeps answering questions long after the news cycle moves on.
Your media pickup report includes how your release appears in search results in the target country, so you can see this working rather than assume it.
Choose your markets
USD 300 per country, everything included.